Simons hires Cossette
Fashion retailer La Maison Simons, based in Quebec City, has retained Cossette to develop marketing campaigns for its planned national expansion. Simons will open a new store in Gatineau in August, followed by another location in Vancouver in the fall and later expansion into Calgary, Mississauga and Ottawa. The account will be serviced primarily from Cossette's offices in Quebec City, Toronto and Vancouver.
"Simons is a family business established in Quebec for over 175 years," said Harry Tsantarolakis, marketing director at Simons. "By 2017, for the first time in our history, we will be a full-fledged player on the Canadian retail scene. It's a major transition for us and that's why we want a business partner who knows who we are and what we're about. Cossette is a completely integrated agency that enjoys a strong national presence. It was the ideal choice."