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Astral Out-of-Home adds installation at Montreal airport
Astral Out-of-Home has debuted a new advertising installation at the Montréal-Pierre Elliott Trudeau International Airport. The installation covers the 470-foot area of glass walls at the airport's security checkpoint. According to the company, approximately 10 million passengers flying out of Montreal pass through the area per year.
"The security checkpoint is a mandatory stop where each and every passenger has several minutes of waiting time before their flight," said Éliane Tremblay, manager of transportation products at Astral Out-of-Home. "This makes our new platform an amazing promotional vehicle for our clients. It's also ideal for those who want to promote several offers at the same time, since we provide 12 gigantic spaces to do just that."
The first advertiser to make use of the installation is clothing brand Diesel. Astral Out-of-Home is a division of Bell Media.