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Microsoft readies Surface Cafe promotion
Microsoft Canada will begin a promotion in Toronto on June 20 in support of its Surface Pro 3 tablet computer. The promotion will take the form of an installation called the Surface Café in downtown Toronto, where consumers can try the product in a coffee shop environment. The venue will also host a series of free workshops on topics such as design, music, photography and business using the tablet. Consumers can register for these workshops at <http://www.microsoft.ca/surfacecafe>.
"Modern coffee shops represent the intersection of professional and personal space," said Henrik Gütle, director of the Windows and Surface business group at Microsoft Canada. "They offer a unique environment where creativity, collaboration and productivity combine. This is exactly what the Surface Pro 3 represents. A uniquely productive device for everything in your life, the Surface Pro 3 lets you work any way you want, at anytime, from anywhere, including your favourite coffee shop. And the Surface Café will bring to life all of the possibilities that the Surface Pro 3 represents."
The promotion will run from June 20 to 22, after which it will move to Montreal on June 26. The Surface Café concept was developed by Veritas Communications and is being executed in association with Mosaic and Wunderman.