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CTV begins Super Bowl commercial competition
CTV has launched a new initiative in association with the Canadian Marketing Association called the "Super Bowl Canadian Ad Challenge." The initiative will take the form of a competition intended to encourage the production of original Canadian television creative comparable to US-produced Super Bowl ads. The winner will receive advertising time during CTV's broadcast of Super Bowl XLIX. Competition rules and requirements have not yet been released.
"We know Canada already produces award-winning, best-in-class creative," said Lucy Collin, vice-president of marketing and innovation for integrated sales at Bell Media. "The goal for the Super Bowl Canadian Ad Challenge is to focus this effort into unforgettable commercials designed to be targeted to Canadians for this year's CTV broadcast. We are calling on the brightest minds from our tremendously talented creative ad community to produce compelling ads that appeal directly to Canadian viewers."