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Bombardier signs endorsement deal with Danica Patrick
By Adnews Staff
Bombardier Recreational Products of Valcourt, QC has signed an endorsement agreement with stock car race driver Danica Patrick in support of its Can-Am Spyder three-wheeled vehicle. Patrick will participate in various promotional activities for the vehicle, including online videos and social media contests. One such contest, called "Pick Danica's Spyder," will run on Facebook until May 20. Consumers can vote on which model of Spyder Patrick should own. The winner of another contest will win a ride on a Spyder with Patrick.
"In a world where everyone can experience the exhilaration of the open road, having Danica Patrick endorse Can-Am Spyder roadsters makes a lot of sense," said Tom Riley, marketing director for the Can-Am Spyder. "She competes weekly on the track in a sport that exudes exhilaration, yet demands control and confidence. At BRP, we believe in a world where everyone can experience the exhilaration of the open road, and since 2007, people all over the world have discovered the unique thrill of the Can-Am Spyder, by making it their ride of choice."