World Vision Canada conducts hunger promotion in Toronto
By Adnews Staff
Mississauga-based charitable organization World Vision Canada conducted an out-of-home promotion called "The Writing On the Wall" in Toronto on April 25. The initiative was part of the group's "30 Hour Famine" campaign. During the one-hour event, images and video depicting hunger were projected on the wall of a downtown building. Passers-by were invited to write their own messages about hunger on the wall using an electronic pen. The installation was supported with social media activities.
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