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Melcor Developments hires Newad
By Adnews Staff
Edmonton-based real estate company Melcor Developments has hired Newad to conduct an out-of-home campaign in support of its Rosenthal Community residential development. It will consist of advertising displays in sports venues, restaurants and bars in Edmonton. The initiative is aimed primarily at younger consumers. The creative, developed by Perpetual Notion Design, encourages consumers to visit the various demonstration houses attached to the project.
"The real estate industry is highly competitive and Newad proposes solutions that enable us to break out of the confines of traditional approaches, distinguish ourselves and get noticed," said Ryan Mardon, assistant development manager at Melcor Developments. "Their indoor advertising network was a fantastic medium for our marketing campaign and contributed positively to the successful launch of the community."