PORTFOLIO COMBINES GICS AND MUTUAL FUNDS
By Adnews Staff
Bank of Montreal launched a new product last week that packages guaranteed investment certificates with mutual funds. Called Savings Portfolio, the product is aimed at investors seeking higher, low-risk returns on their personal financial assets. The portfolio includes one-year GICs as well as two mutual funds. It can be applied to RRSP and non-RRSP investments and is fully redeemable. Advertising for the Savings Portfolio was created by Vickers & Benson Advertising of Toronto. The ad campaign kicked off on this week and includes national radio and print. Media buying was done by Genesis Media of Toronto in English Canada and by Publicite Martin in Quebec.
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