CANTEL STORES TO HIT MALLS
By Adnews Staff
Cantel Communications is opening of over 70 stores in major malls across the country over the next two months. Until now, the typical Cantel store was a stand-alone, street level unit. The new stores, many of which will be managed by Radio Shack, will carry a wide variety of products, ranging from cellular and paging products to home entertainment items. The official opening of the flagship store in Toronto's Eaton Centre was held this week. Most of the remaining stores should be open by mid-November. Advertising for the new store openings is being handled by Gee, Jeffery & Partners Advertising of Toronto in English Canada and by Groupaction Marketing of Montreal in Quebec. Media buying is through Media Buying Services of Toronto. The stores will be promoted using print ads in major national papers and community papers, as well as radio.