RE/MAX AND TD BANK AIM TO TURN RENTERS TO BUYERS
By Adnews Staff
Re/Max and Toronto Dominion Bank are pooling their efforts in a campaign that shows renters how they can use their RRSPs to put a down payment on a house. The companies say in a press release that although there are over one million Canadian renters who can afford to buy a home, many don't realize it. They are unaware that they can use their RRSPs to make a downpayment on their first house. To inform renters about the RRSP program, the companies launched a national print campaign done by AVH Communications of Toronto. There is also an edumercial that will be shown to real estate specialists across the country. Media buying is through Media Buying Services of Toronto.
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