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Toronto Star to move ad sales to Metro

Torstar of Toronto has announced a reorganization of its advertising sales operations. Under the new system, ad sales for the Toronto Star and other Star Media Group properties will be handled by Metro English Canada. According to the company, is intended to make it easier for advertisers to buy space across its properties.

According to union Unifor Local 87-M, the plan will mean the loss of approximately 80 employees at the Toronto Star. The union has 90 days to submit an alternative plan.

"We recognize that all newspapers are facing serious economic challenges, but it is beyond understanding to think that anyone else could do a better job in providing compelling media solutions to advertisers than the sales and support staff at the Star who have dedicated their careers to this newspaper," said Elizabeth Marzari, Toronto Star union unit chair.

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