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McCormick holds Billy Bee Facebook contest
By Adnews Staff
McCormick Canada of London, ON has begun a contest for its Billy Bee honey promoting the brand's recently-launched Facebook page. The contest, called "Spread the Sweetness", encourages visitors to send a branded message to friends to be entered into a draw for $5,000. Participants can select one of three message layouts, then include a personalized message or a preset message. The page also includes a map indicating the places in Canada to which messages have been sent.
"Billy Bee really comes to life on the Facebook page,” said Kristen Heleniak, senior product manager for Billy Bee at McCormick Canada. "It is a great way for consumers to engage with Billy Bee and get excited by the fun crafts, easy recipes and sweet posts."