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McCormick Canada sends more work to Weber Shandwick
By Adnews Staff
Food company McCormick Canada has retained Weber Shandwick of Toronto as its digital agency of record. The assignment, which is an expansion of the agency's current public relations mandate, includes national digital media, social media activities and content marketing in English and French.
Weber Shandwick will develop a campaign comprising content creation, website development, video production and social media for McCormick brands including Club House, McCormick Gourmet, Billy Bee, Cake Mate, Simply Asia, Thai Kitchen, Flavour.ca and Saveur.ca.
"Weber Shandwick has demonstrated a deep understanding of our business by consistently bringing forward-thinking, integrated and creative solutions to our team that drive efficiencies across our communications and marketing programs, and across platforms," said Dina Clark, vice-president of marketing at McCormick Canada. "We look forward to deepening our partnership as we work together to continue to elevate McCormick as the leader in flavour for Canadians."