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Gentec International become sponsor of Leafs, Raptors
Gentec International of Markham, ON has signed a sponsorship agreement with Maple Leaf Sports & Entertainment of Toronto. Gentec is the Canadian distributor of Klipsch and Alpine audio products. Under the terms of the agreement, Klipsch will be the official speaker and headphone sponsor of the Toronto Raptors and Maple Leafs for the 2013/14 season. Alpine will be the official car audio sponsor of the teams. The sponsorship will include product giveaways and promotions through the basketball and hockey seasons, as well as brand exposure in Air Canada Centre as well as in digital and print materials. In addition, DeMar DeRozan of the Raptors will become a spokesperson Klipsch, while Tyler Bozak of the Maple Leafs will become a spokesperson for Alpine. The two athletes will participate in promotions and events for the brands.