Website roundup
By Adnews Staff
Vancouver-based furniture store Calligaris has launched a new website at <http://www.calligarisstore.ca>. The site, developed by Kimbo Design of Vancouver, is intended to introduce the store's line of Italian furniture to consumers in the Lower Mainland region. "We created a distilled look that would feature their fashion-inspired modern furniture," said Kimbo creative director Kim Pickett. "It's all about the furniture pieces, and we didn't want to distract from that." The assignment also included online branding, search engine optimization and social media activities.
Gentec International of Markham, ON has redesigned its website at <http://www.gentec-intl.com>. Gentec is a consumer accessory products company specializing in photo, video, digital, sport optics, home theatre, electronics, wireless and mobile audio products. The new site includes a new visual style and a simplified navigation system, as well as other features intended to make the site more user-friendly. The modified search function allows searching by brand name, which results in a product listing along with links to product information, manuals, videos, warranty information, product photos and other support materials. The site also directs consumers to the nearest retailer of a selected product.