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Sport Chek signs sponsorship deal with Mark McMorris
By Adnews Staff
Toronto-based sports equipment retailer Sport Chek has signed a sponsorship agreement with snowboarder Mark McMorris. He is the eighth Canadian athlete working toward competing at the 2014 Olympic Games to be sponsored by the company. McMorris will participate in a new Sport Chek marketing campaign called 'What it Takes' that will begin this fall. The campaign will focus on the qualities required by athletes attempting to become the best in the world. McMorris will also participate in promotional activities with other Canadian Tire subsidiary retailers.
"We are thrilled to announce that Mark McMorris will join the outstanding talent on Team Sport Chek," said Michael Medline, president of FGL Sports, the immediate parent company of Sport Chek. "As a globally recognized athlete and an idol to many young Canadians, Mark embodies the Sport Chek values of dedication, hard work and perseverance. Partnering with such a tremendously talented athlete leading into Sochi is an exciting move for our organization and the sport community."