Ubisoft continues Watch Dogs campaign
By Adnews Staff
Video game company Ubisoft Entertainment Canada conducted an online promotion last week in support of its upcoming title Watch Dogs. The promotion was part of a larger campaign making use of a smartphone application called Watch Dogs Live. For 48 hours, users of the application were invited to play the role of hackers and work together to sabotage a gas line and blow up a real car purportedly belonging to a villain from the game.
The promotion was developed by Publicis Montreal. A similar event was conducted in July, when in-game "hackers" caused a cash machine in a Mississauga shopping mall to begin dispensing money to passers-by. The campaign is supported by a website at <http://www.watchdogslive.ca>. Watch Dogs will be released on Nov. 19.