Ubisoft conducts Watch Dogs stunt
By Adnews Staff
Video game company Ubisoft Entertainment Canada conducted a promotional stunt on July 6 as part of its "Watch Dogs Live" campaign. The campaign, which is based on a smartphone game in which players take on the role of hackers, is in support of the upcoming game Watch Dogs. The promotional stunt, which took place at a shopping mall in an "undisclosed Canadian location," involved an automatic teller machine that was "hacked" by game players to spray out $3,000 in cash, which was collected by passing shoppers.
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