Maax Bath begins national touring promotion
By Adnews Staff
Montreal-based Maax Bath, a manufacturer of bathtubs and showers, has begun a promotional initiative called the "Maax Bath Experience." The effort takes the form of a national tour that began in Vancouver on April 15 and will visit six cities before ending in mid-June. The tour features a 900-square-foot mobile installation that showcases a variety of the company's products. The promotion also includes the participation of interior designer and television personality Ulya Jensen, as well as a contest component called "Bad to Beautiful Bathroom." Consumers at each event can enter the contest by submitting photographs of a bathroom in need of renovation. The winners will receive a consultation with Jensen and a $500 rebate on the purchase of Maax products. "Undertaking home renovations can be intimidating, and bathroom spaces are no exception," said Jensen. "As a designer I get excited when I get to work with innovative and sustainable products that offer homeowners designer solutions at every price point. Maax products do just that because they listen to their customers. This tour will provide Canadian-made, attractively priced bathroom solutions for anyone embarking on a home renovation project." Public relations for the promotion are being conducted by National Public Relations and The Siren Group.