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Chatelaine debuts new logo
By Adnews Staff
Chatelaine magazine has introduced a new logo with its May issue to coincide with its 85th anniversary and to better reflect its multi-platform presence. According to the publication, the new logo is intended to be "modern and stylish" and reflective of the magazine's personality. The May issue makes use of four different covers which present the logo against backgrounds of various colours and images. The French version of the logo will debut with the June issue. "We decided on a logo that's fresh and modern in both design and tone," said Jane Francisco, editor-in-chief of Chatelaine. "We needed a single identity to work across multiple platforms and in both English and French. So we worked closely with our team in Montreal to create this bilingual logo, using a strong, uppercase sans serif font and applying a stylized circumflex to capture the spirit of Chatelaine." Chatelaine is owned by Rogers Media, a division of Rogers Communications.