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Samsung readies Super Bowl commercial

Samsung Canada will air a new two-minute commercial called "The Big Pitch" for its Galaxy line of smartphones during the broadcast of the Super Bowl on Sunday. The company has posted a 60-second teaser ad called "El Plato Supreme" on its social media channels. The ad features actors Seth Rogen, Paul Rudd and Bob Odenkirk in an advertising pitch meeting. The full ad will then run in the following weeks. Consumers will be invites to comment about the ad online using the Twitter hashtag #TheNextBigThing. Samsung will also air two 15-second ads for its Smart TV line during the game. "The Super Bowl has become a cultural movement amongst sports and pop culture fans alike," said Ken Price, director of marketing for mobile communications at Samsung Canada. "The Next Big Thing campaign has allowed us the flexibility to tap into significant cultural moments and relevant conversations while showcasing our innovation." The campaign was developed by 72 and Sunny of Los Angeles.

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