Alphaform becomes Tag
By Adnews Staff
Toronto-based Alphaform has rebranded itself as Tag. The company's services include design, fabrication, project management, sales and marketing. The new branding was developed in-house. "Today more than ever, business is personal," said company president Peter Trecapelli. "All but gone are the days where transactions were defined through identifying a need and sourcing a supplier. Having recognized the need to go further and personalize our services and solutions, the re-brand reflects our new capabilities, culture, and approach. We've diversified to the extent that our natural path was to re-brand to a new identity. Tag is not an acronym. It's a name, a label, our label identifying who we are. It's about how we do business with passion, respect, dedication and trust. It's about how our partners tag us in the marketplace. It's about building 'tag teams' and partnerships to achieve continued mutual success."