Coty Canada has hired Veritas Communications of Toronto as its Canadian public relations agency. Veritas will manage the account in association with Quebec-based Zak Communications. Coty specializes in cosmetics, fragrances and skin care products. "We are forging ahead to drive awareness and leverage our exciting portfolio of brands," said Mary van Praag, general manager of Coty Canada. "We believe this new partnership will bring together strong synergies between Coty's unique and exciting brands and the engaging influencer expertise embodied by the Veritas team."