The Court of Appeal of Quebec has dismissed an appeal by Newad Media to overturn a decision made by the Superior Court of Quebec two years ago. In January 2011, the Superior Court dismissed injunctive proceedings brought by Newad against Rouge Media. Newad had alleged that it had exclusivity on any advertising vehicles in establishments with which it held a contract. The court ruling concluded that the exclusivity was limited to the nature of the products it markets, which were not the same as those marketed by Rouge. Newad immediately announced its intention to file an appeal, calling Rouge's practices "questionable." "We are satisfied with this decision that is putting an end to a long and unnecessary litigation," said Martin Poitras, president of Rouge Media Group. "The decision clearly states that we have conducted our business activities for 10 years in full compliance with the law and respect with our network partners, advertisers and agencies."