The City of Penticton, BC has signed an agreement with EcoMedia Direct giving the out-of-home media company advertising rights to the city's bus shelters and benches. "This is our first expansion into the bus shelter and bench advertising market," said Erich Genseberger, CEO of EcoMedia Direct. "With this new partnership in place we are perfectly poised to aggressively pursue bus shelter and bench advertising opportunities throughout Canada." EcoMedia is based in Maple, ON.