Newell Rubbermaid retains Ketchum Public Relations
Newell Rubbermaid has appointed Ketchum Public Relations the PR agency in Canada for hair care product line Goody and a number of office supply brands including Sharpie, Paper Mate, Expo, Uni-ball and Dymo. Ketchum won the account in a competitive bidding process involving an unknown number of firms. The process was managed by IBM Procurement Services. "We put Ketchum and the other competitors through a rigorous process to find the right partner to bring our brands to life through stories, events and online engagement," said Gino Tersigni, vice-president and general manager of Newell Rubbermaid Canada. "That process led us to Ketchum, which we knew by reputation and from work in other markets as a firm that consistently executes the most creative, professional-quality work in PR."