Goody Canada hires NKPR
By Adnews Staff
Toronto-based NKPR has been retained by Goody Canada to handle its public relations. Goody, a division of Newell Rubbermaid, manufactures hair styling tools and accessories. "We really feel NKPR understands our business and where we wanted to go," said Sonya McCabe of Goody. "But they also impressed us with their unique roster of clients which span from niche to international brands in the fashion, beauty and lifestyle industries and their ability to keep their clients top-of-mind with the media." The account was previously held by Ashworth Associates.
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