Transcontinental Media readies French version of More
By Adnews Staff
Montreal-based Transcontinental Media will launch a French-language version of More magazine in the fall. The company has produced the English-language version of More since March 2007 under a licensing agreement with Meredith Corporation. The magazine is aimed at women over the age of 40. "With the success of More in Canada, we confirmed we had a magazine that neither our readers nor our advertisers had ever seen before, and they were hungry for it," said Francine Tremblay, senior vice-president of consumer magazines at Transcontinental. "More magazine speaks to a unique niche, and it's obvious to us that niche exists among French-speaking women as well. Transcontinental's experience and success with magazines like Canadian Living and its French counterpart Coup de pouce is based on content that is unique to both editions and relevant in each language." The as-yet unnamed French edition will be headed by Sylvie Poirier, currently editor-in-chief of Elle Quebec.