Yield buys majority of Devtopia Digital
By Adnews Staff
Toronto-based Yield has acquired a majority interest in Devtopia Digital, a digital services company also based in Toronto. Ten-year-old Devtopia specializes in Web application development, Web marketing, interactive strategy and back office integration. The company's clients include Apple, Thomas International, Budco, RCYC, Bowne and Insurance Pay. "This is an important acquisition for Yield that will enable us to not only communicate a brand's point of difference but also engineer that point of difference into the brand through technology," said Yield CEO Brad Usherwood. The president of Devtopia is Adrienne Down Coulson, most recently vice-president of operations at MacLaren MRM.
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