Spread Safety opens in Toronto
By Adnews Staff
A new Toronto-based company called Spread Safety plans to distribute condoms with advertisements on the packaging. The condoms will be distributed in cafes, nightclubs, health clubs and university health centres in a number of North American cities. Promotional workers will also hand out condoms at sporting events and concerts. The company hopes to increase awareness of sexually transmitted diseases among 18- to 24-year-olds. "The Spread Safety Project is an amazing opportunity to increase awareness of safe sexual practices, ensure condoms are available to every individual who needs them, and provide effective, targeted advertising for organizations with a strong commitment to social responsibility," said company president Jon Thue. The company will begin operating in Toronto this month, expanding to other cities in the near future.