Coty Canada hires Apex Public Relations
Cosmetics company Coty Canada has retained Apex Public Relations of Toronto. The agency won the account in a competitive process involving an unknown number of firms. Apex will work to support the company's Coty Beauty division, which distributes cosmetics to mass retailers. "Apex was a natural fit for Coty Beauty," said Jeffery Wagstaff, president and general manager for Coty Canada. "Their creativity, beauty expertise and fresh thinking will be key in helping us reach our consumers and inviting them to engage with our products." For the next year, Apex will focus on providing opportunities for media and other influencers to experience and interact with each product line.