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HEINZ BEANS AND PASTA BUSINESS TO GET BIGGER

By Adnews Staff

H.J. Heinz Co. of Canada has signed a letter of intent to buy the Libby's business of Nestlé Canada. The move will make Heinz the No. 1 seller of canned beans in Canada, and ranks it No. 2 in the canned pasta business. Advertising for Nestlé in Canada is done by FCB Canada of Toronto. DDB Canada of Toronto handles Canadian advertising for Heinz. The Libby's canned food business includes brands such as Deep-Browned Beans, Alpha-Getti and Zoodles. Heinz brands include StarKist, Ore-Ida, 9-Lives, Weight Watchers and Ken-L Ration.

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