Bell Media promotes Ashton
By Adnews Staff
Bell Media has appointed Adam Ashton to the position of senior vice-president of business operations. He will be responsible for revenue management, research and the Bell Media Agency. The position will involve the development of a unified approach to pricing and forecasting advertising revenues, analyzing consumer insights, and multi-platform promotional inventory. Ashton was most recently president of Canada's Olympic Broadcast Media Consortium. He was also marketing vice-president for the consortium. Prior to that, he was marketing vice-president at TSN.
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