Montreal-based loyalty program company Aimia has acquired Excellence in Motivation, a performance improvement and business loyalty program firm based in Dayton, OH, for US$28 million. The cash deal is expected to close by the end of September. According to Aimia, the purchase will increase its presence in the US market as well as strengthen its activities in the automotive, healthcare, pharmaceutical, high tech and telecommunications segments. "EIM is a great addition to the Aimia family as we continue to look for opportunities to increase our presence in the US market," said Rupert Duchesne, group chief executive at Aimia. "The acquisition complements our business loyalty division in the US and offers opportunities for organizational growth and increased market share."