Aufeminin Group of France has launched a new website called WeWomen.ca, an English-language counterpart to its Aufeminin.ca site. The site covers topics such as fashion, health, beauty, parenting and lifestyle issues. Olive Media of Toronto has signed-on as the advertising sales representative of the site. "Aufeminin has long been the number one destination for French Canadian women in search of the most stylish beauty and fashion trends, coupled with premium lifestyle content," said Kristie Painting, vice-president of sales and marketing at Olive Media. "The brand also really understands how to use the digital canvas to showcase beautiful and innovative advertising executions. We are delighted now to be able to offer our advertisers the opportunity to explore partnerships within this rich content and advertising landscape for Canada's English-speaking audience."