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Tennis Canada readies Rogers Cup campaign

Tennis Canada will break a new television campaign on Saturday promoting the upcoming Rogers Cup tournament. The campaign was developed by Bensimon Byrne. One execution depicts an elderly woman attempting to impersonate tennis player Milos Raonic at a press conference, as Raonic is too busy practicing for the tournament to attend himself. The ad is intended to highlight that this will be the first time a top-ranked Canadian singles player will compete at the Rogers Cup.

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