Louianna hires Korrelation Communications
By Adnews Staff
Toronto-based food company Louianna has retained Korrelation Communications as its public relations agency of record. The agency will develop PR programs and marketing communications strategies for Louianna's line of organic extra virgin olive oil and organic balsamic vinegar. The assignment also includes national media relations, event management and social media activities. "Korrelation Communications stood out among other agencies for a number of reasons," said Dominic Spedaliere, president and CEO of Louianna. "We selected Korrelation for their understanding of our brand, strategic thinking, innovative ideas and strong team. Their passion and energy was infectious, and they went to great lengths to understand our business. They have the ability to provide us with all of our PR, CSR and social media needs, and they have an incredible dedication to the Louianna brand. Our newly redesigned website and our recent rebranding of Louianna product represents an exciting and significant step for our company, requiring an experienced PR partner to lead the charge. We felt Korrelation's expertise in integrated public relations and strategic communications was what we needed."