CookieLovers.com hires Korrelation Communications
By Adnews Staff
Toronto-based cookie company CookieLovers.com has appointed Korrelation Communications, also based in Toronto, its agency of record in Canada. "We were looking for a strategic partner who could effectively communicate our brand essence and desire to make the city a sweeter place," said company owner Michael Todd. "Our company has expanded to offer our products nationally, and we are opening a retail location in Toronto. We needed a seasoned PR partner to help us launch our store and drive national awareness in a fun and creative way." The assignment includes a launch event, as well as media relations, marketing, sponsorship activities, event management and social media activities. CookieLovers.com specializes in cookiegrams, cookie bouquets, seasonal cookies and custom cookie orders.