Liquid Nutrition Group hires Korrelation Communications
By Adnews Staff
Liquid Nutrition Group, a Montreal-based retailer of beverage, food, vitamin and supplement products, has retained Korrelation Communications as its public relations agency of record. The agency will assist the company in its efforts to expand into other areas of Canada and the US. In addition to marketing and public relations campaigns, the assignment includes national media relations, regional launch events, grassroots promotions and social media activities. "We were looking for a strategic partner who could effectively communicate our brand essence and desire to make communities across the globe understand the need to live a healthy, active lifestyle," said Glenn Young, president of Liquid Nutrition. "Our company is expanding across Canada and over the border into the US, and we have just opened an international sales office in Oakville. We needed a seasoned PR partner to help us launch our stores and drive national awareness in a fun and creative way."