Montreal-based cosmetics company L'Oréal Paris will break a new advertising campaign in the fall featuring supermodel Coco Rocha. The campaign will support the company's Superior Preference Haircolor product line. Rocha recently signed-on as the host of reality television series Canada's Best Beauty Talent. The campaign will also feature models Claudia Schiffer, Bianca Balti and Doutzen Kroes, each depicted in a different shade of hair color. "In addition to being excited at the prospect of working alongside her on Canada's Best Beauty Talent, L'Oréal Paris is thrilled to announce that Ms. Rocha will also be guest starring in a sexy new global advertising campaign for L'Oréal Paris Superior Preference Haircolor," said Hugo Thibault, the company's brand communications director. "Debuting in Canada and in other selected countries this September, the campaign features Ms. Rocha in Rouge Rubis Red Haircolor, an intense hue of ruby red which promises to bring out the super-model vixen in every woman."