Zoosk.com has hired Paradigm Public Relations of Toronto as its Canadian public relations agency. Zoosk.com is a social media and dating website based in San Francisco. The assignment includes media outreach for the brand, as well as regionalized support for global communication activities. "Paradigm caught our attention because of their creative approach to communications and successful track record working with various lifestyle and consumer products, as well as online brands," said Jane Barrett, director of marketing at Zoosk. "Because of their expertise, outstanding ideas and obvious enthusiasm for our brand, we knew very early after meeting with Paradigm that there was relationship potential."