Osler, Hoskin & Harcourt conducts Direct Path campaign
Toronto-based law firm Osler, Hoskin & Harcourt is conducting an advertising campaign called "The Direct Path." The campaign, developed by Yield of Toronto, is intended to depict the company's "commitment to providing a straight line to the right legal solution." The campaign will run through the year in Calgary, Montreal, Toronto, Ottawa and some international markets. It includes newspaper, magazine, online and airport executions. Media planning and buying was handled by Aegis. "It was important that we develop a concept with stopping power," said Chris Torbay, creative director at Yield. "Too often, business law advertising is boring. We saw the opportunity to challenge and engage general counsel with a concept that is both intelligent and sophisticated."