Telus releases We Give Where We Live commercial
By Adnews Staff
Calgary-based Telus has released a new television commercial called "We Give Where We Live." The commercial features a song called Change the World by Canadian student Jessica Allossery. The ad encourages viewers to visit a website at <http://www.telus.com/changetheworld> to download the song, triggering a five dollar donation by Telus to the anti-bullying organization Make Children Better Now Children's Foundation. "We were thrilled to come across this remarkable Canadian talent," said Anne-Marie LaBerge, vice-president of consumer marketing communications at Telus. "The words in Change the World not only mirror our own culture and philosophy of giving, Jessica herself is a wonderful example of using one's talent to support a worthy cause. I encourage all Telus customers to download Change the World and help make change happen."