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Montreal-based bank BNP Paribas Canada has constructed a new tennis-themed website at <http://www.wearetennis.com> to tie-in with its practice of sponsoring tennis events. The site will offer live coverage of international tennis tournaments, as well as news, social media feeds from well-known players and blogs by sports journalists. "BNP Paribas has been supporting tennis for nearly 40 years, and our enthusiasm has never waned," said Sauveur Menella, head of communications at BNP Paribas Canada. "We have always invested in the development of tennis, for both young amateurs and top-ranking professionals. Today, with the launch of Wearetennis.com, we are adding an innovative, interactive touch to these activities. BNP Paribas positions itself as a creative partner, and will continue to passionately support tennis in the years to come."

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