MGA Entertainment Canada hires Paradigm Public Relations
By Adnews Staff
Toy company MGA Entertainment Canada has retained Paradigm Public Relations of Toronto as its Canadian public relations agency. Paradigm will work to support a number of MGA product lines, including Bratz, Lalaloopsy , Kachooz, Moxie Girlz and Little Tikes. The assignment includes spring and fall national media relations campaigns, contests, blogger relations, event support and strategic partnerships. "Paradigm caught our attention by demonstrating their ability to connect with our core consumers through their great media relationships, results-oriented approach and out of the toy box thinking," said Laura Wiese, marketing vice-president at MGA Entertainment Canada. "Their creative ideas and high energy are a great fit with the culture of MGA Entertainment and the fun personalities of our brands."