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ComFree begins branding campaign

Real estate services company ComFree has begun an advertising campaign called "If you can do this" intended to introduce its new branding. The campaign, developed by Taxi, introduces the tagline, "Committed without commission." It includes 15- and 30-second television and radio commercials as well as newspaper ads. The campaign will run in Ontario, Quebec, Alberta, Manitoba and Saskatchewan until March 13. Media planning and buying was handled by Carat. "With this Canada-wide campaign, we wish to emphasize ComFree's intermediary-free assisted sales service," said Pat Sullivan, vice-president of ComFree.

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