Kiehl's hires Cossette
By Adnews Staff
The L'Oréal Group has hired Cossette to handle national digital initiatives for its Kiehl's pharmacy chain. The assignment includes management of its social media reputation and the development of it online store at <http://www.kiehls.ca>. "The Cossette team immediately grasped the distinctive personality of our Kiehl's brand," said Kristin Armstrong, vice-president and general manager of Kiehl's. "Their strategic thinking enabled them to develop a highly creative strategy that is totally in keeping with our brand, to simultaneously ensure both our online and offline success."
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