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Merck holds Swim with Dolphins contest for HydraSense

Pharmaceutical company Merck has begun a contest promotion in support of its HydraSense line of saline nasal washes designed to reduce cold symptoms in infants. Consumers who register at the brand's website at <http://www.hydrasense.ca/en/dolphin_club> will be entered into a draw for a trip for four to the Bahamas for six days. Entrants can also win one of 26 instant prizes of a HydraSense gift basket. The promotion was developed by Vibrant Idéation & Marketing of Montreal. The contest will close on March 31, 2011.

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