Danone promotes yogurt drink on campus
Danone has begun a new promotion called the "Danone Campus Activation Tour" in Ontario and Quebec in support of its DanActive Probiotic yogurt drink. The initiative, developed by Montreal-based Vibrant Idéation & Marketing will run until Oct. 20. Promotional workers will visit ten college and university campuses to distribute product samples and information about the product. The effort also includes a draw for various prizes as well as a dedicated website.