1997 BMW'S HIT THE ROAD
By Adnews Staff
BMW Canada Inc. announced the introduction of the 1997 models of its flagship 7 Series luxury performance sedans July 30. Both models, the 750iL and the 740iL, boast new safety and security innovations, including front side airbags. The 750iL can also be ordered with BMW's exclusive break-resistant glass, which provides protection against unwanted intrusions, noise, heat and ultra-violet radiation. In addition, BMW is reintroducing its 740i model to the line due to strong customer demand. The three cars range in price from $85,900 to $129,900 and are currently arriving at dealers across the country. Advertising will be handled by Cundari Group Ltd. of Toronto, with plans to be announced later this month.
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